Sale of NewsWhip to Sprout Social
NewsWhip is the real-time media intelligence company trusted by some of the world’s top brands and publishers to predict and understand the impact of emerging stories.
Its technology monitors millions of news and social media signals per hour, surfacing emerging narratives, assessing momentum, and delivering predictive, context-rich alerts through its real-time media monitoring agent.
Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence.
This acquisition will enhance Sprout Social, Inc.'s predictive intelligence capabilities and accelerate their AI roadmap. By integrating NewsWhip’s predictive intelligence with Sprout Social’s suite of solutions, brands and publishers will be able to get a comprehensive view of the media and social landscape, enabling them to detect critical signals and dive deeper into audience resonance so they can turn insights into confident action.
Year: 2025
Sector: Software & TMT
Terms: USD 65,000,000
Further Transactions
