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Fundraising for Adforce.com
YEAR: 2013
SECTOR: Software & TMT
TERMS: Not disclosed
Adforce.com is a leading provider of mobile advertising services, working with companies, advertising agencies and networks, and online publishers. The company works with some large global brands in creating highly effective advertising campaigns that deliver a strong return on investment.
Pegasus Capital advised the company on a funding round which was led by a number of private investors.
Fundraising for GenCell BioSystems Ltd.
YEAR: 2013
SECTOR: Healthcare
TERMS: Not disclosed
GenCell BioSystems Ltd. ("GenCell") is an innovative lifesciences technology company. Its CLiC system fully automates library preparation for next-generation DNA sequencing using proprietary composite liquid cell technology.
Pegasus Capital advised on the company on a series A fundraising with private investors. The funds raised were used for research & development and to fully commercialise GenCell BioSystem's technology.
Sale of Ramada Hyde Park and Ramada Ealing to Westmont Hospitality Group
YEAR: 2012
SECTOR: Consumer & Food
TERMS: STG £75,000,000
Ramada Hyde Park and Ramada Ealing are two large London based hotels. Pegasus Capital advised on a sale of the hotels to Westmont Hospitality Group, who subsequently conducted a significant refurbishment and rebranded the hotels under the Hilton brand.
The transaction facilitated significant new investment in the hotels to enable them to achieve their full potential.